Published, not independent
Every page names Big Impact Books as publisher. Comparisons say so near the top and in the footer.
About
About The Authority Book Desk
The Authority Book Desk is a publishing and marketing resource for CEOs and attorneys, published by Big Impact Books, covering book formats, proposal tips, and the publishing process.
Last updated: November 2026 · Published by Big Impact Books
Who publishes this site and why?
Big Impact Books publishes this site to answer the questions busy experts ask before writing a book, in plain language. It is one of a small number of websites Big Impact Books publishes. The business itself provides book planning, writing, publishing, and promotion for CEOs, attorneys, professionals, and business owners.
What Big Impact Books does
Big Impact Books helps CEOs, attorneys, professionals, and business owners turn their expertise into books that build authority and grow their businesses. Its process can turn client interviews and existing drafts into finished books, with marketing support such as podcast placements and media outreach.
The company is led by Melanie Herschorn, a publisher and book marketing strategist with over 20 years of background as a celebrity publicist, award-winning journalist in radio, print, and TV, clothing designer, and entrepreneur. She earned a master’s degree in journalism from the University of Southern California, where she graduated first in her class, and lives in Arizona.
Learn more on the Big Impact Books main website.
Make a Big Impact with Your Book
How this site works
Facts with sources
Prices and statistics are quoted exactly, with a link to where they were published.
CEOs first, then attorneys
Guidance is written for busy executives and lawyers who have expertise but little spare time.
Read our methodology or start with the book proposal writing service guide.
Questions about Big Impact Books
Who is Big Impact Books for?
Big Impact Books serves CEOs, attorneys, professionals, and business owners who want a book that builds authority and grows their business. Authors it has worked with include founders, a mortgage expert, and several attorneys. It suits experts who have knowledge worth sharing but no time to write a book alone.
More in the full FAQ about Who is Big Impact Books for?How does the Big Impact Books process work?
Clients spend about one hour a week in interviews. The team turns those conversations, or an existing draft, into a finished book, then supports promotion such as podcast placements and media outreach. Attorney author Manisha P. Patel said the weekly interviews let her talk through each chapter while the team pieced everything together.
More in the full FAQ about How does the Big Impact Books process work?Is Big Impact Books a ghostwriting service?
Not in the usual sense. Founder Melanie Herschorn says she refuses to churn out cookie-cutter content or hide behind ghostwriting. The work is done for you, but it is built from your interviews and your voice, and clients own their ideas as the true authors of the book.
More in the full FAQ about Is Big Impact Books a ghostwriting service?Has Big Impact Books won any awards?
Yes. Its blog reports a win in Publishing at the 2024 Best Book Awards and a 2024 Publisher of the Year honor. Melanie Herschorn’s book Lasting Legal Impact was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
More in the full FAQ about Has Big Impact Books won any awards?Where can I get a free book planning checklist?
Big Impact Books offers a free Book Planning Checklist and a free Ultimate Book Marketing Checklist on its main website at yourbigimpactbook.com. Both help you think through your reader, your goal, and your promotion plan before you write a single chapter.
More in the full FAQ about Where can I get a free book planning checklist?